What are the Advantages and Disadvantages of “Yellow Pages” Advertising? – Explained!

Advantages of Yellow Page Advertising:

Number is many and widely distributed

Non-intrusive

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Action-oriented, as the audience is actually looking for the ads

Ads are reasonably inexpensive

Responses are easily tracked and measured

Frequency

Disadvantages of Yellow Page Advertising:

The Internet has led to less usage of the Yellow Pages, as users find the Web to be an easier, faster and more comprehensive

Pages look cluttered as same category ads appear on the same page

Your ad is placed together with all your competitors

Limited creativity in the ads, given the need to follow a pre-determined format

Ads slow to reflect market changes